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Continuing Education has been approved by the following funeral service boards:
Lacy Robinson, CFSP
Trainer - Speaker - Virtual Coach
Lacy offers funeral home clients more than 14 years of success in developing and facilitating customer service training programs. As an experienced coach and speaker Lacy has established organizations including Aurora Casket Company and the National Funeral Directors Association as leading providers of training and development for funeral professionals. Lacy currently serves as an instructor for Worsham College of Mortuary Science teaching Fundamentals of Customer Service.
Lacy is a licensed funeral director/embalmer, a certified funeral celebrant and certified member of the Academy of Professional Funeral Service Practice and previously served on the APFSP Board of Trustees. She is a graduate of Georgetown College holding a bachelor’s degree in Communications. She is also a graduate of Mid-America College of Funeral Service.
As an active member of the Bluegrass Toastmasters Group Lacy has achieved the designation Competent Communicator. Lacy is also an active volunteer for Hosparus Health in Louisville, Kentucky.
Unprecedented times calls for funeral homes to embrace change and develop a visionary roadmap for next several months. In this one hour webinar Lacy Robinson will share suggested dialogue for managing expectations when starting a virtual arrangement conference in order to convey confidence and peace of mind. Discover 20 creative ideas to enhance basic private farewell packages that will appeal to today’s modern consumer. Learn 10 reasons why planning a second memorial in the future is a good idea and how to begin the conversation with families about planning one. Other areas discussed will be technology considerations for virtual arrangement conferences and life streaming, suggested text for writing obituaries, preparing for challenging questions and implementing new community outreach efforts.
Feeling confident in recommending effective grief resources and online tools begins with understanding the emotions of grief and why individuals are turning to technology for support. In this course, you will gain insights into how digital tools such as online forums, grief therapy apps and virtual therapy sessions are changing the way people receive support and remember their loved one. Establish your credibility as a trusted guide for recommending digital grief tools.
Based on David Sole’s bestselling book How to Say It to Seniors this program explores the consumer behaviors of seniors adults and their motivations during the decision making process. In this course you will gain a new perspective in understanding the emotional, mental and physical challenges senior adults experience while communicating. Learn verbal and non verbal language to enhance the customer service experience for senior adults that help create customer loyalty.
Thank You to Our Sponsor
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Join other curious minds in learning how pre-memorialization is helping individuals talk about death and explore holistic legacy planning. Attendees will discover from individuals across the country how they have experienced positive healing when planning a pre-memorialization event. Learn how your funeral home can incorporate living funerals through partnerships with hospice providers, long term care communities and senior adult centers. Walk away with package recommendations, suggested language for the General Price List and innovative ideas for establishing your funeral home as the exclusive provider of living funerals.
Lacy Robinson offers an inside view into the remarkable services hospice providers deliver to millions of patients and their families year after year. In this compact presentation you will walk away with a solid understanding of the core fundamentals that have accelerated the growth of hospice providers resulting in world class patient care. Shatter what you think you know about hospice providers and their intentions as Lacy debunks common misconceptions that prevent funeral homes from cultivating a mutually beneficial partnership. Keep your funeral home plugged into the conversations between hospice and families by speaking the language of hospice and developing a strategy that is tailored to your funeral home’s needs. From utilizing social media to conducting a hospice focus groups the ideas are endless for creating an atmosphere where hospice values match your funeral home’s values.
Thank You to Our Marketing Alliance Partner and July Lunch 'n Learn Webinars Sponsor!
Thank you to Matthews Aurora Funeral Solutions for sponsoring our Lunch 'n Learn Webinars! Over 5 weeks, our webinar participants have learned valuable and timely information from two very knowledgeable and engaging presenters, Angelique Simpson and Mary Andres Russell, Professional Development Directors.
Each program they shared was filled with tools and information for funeral homes to not only grow their business, but to better understand and serve their families and communities. Participants also earned continuing education credit for their AL, GA, NC, SC, and TN license requirements.
Matthews Aurora Funeral Solutions is a GFDA Marketing Alliance Partner. We encourage you to visit HERE to learn more about their products and services for your funeral home.